Keeping the communities along the N4 Toll Route safe is paramount for TRAC. In our efforts to do this, we hold various road safety campaigns along the 570km road with one of our primary road safety campaigns being the School Road Safety Project.
This initiative is focused on basic pedestrian and passenger safety and was launched in South Africa in 2014. Given its success in RSA, TRAC decided to take the project to Mozambique, officially launching it in Matola and Ressano Garcia last week. The Mozambican leg of the campaign was highly effective with more than 2 000 scholars reached in two days.
The interactive initiative was led by TRAC’s life-size road safety mascot, Sipho, and was held in conjunction with the Mozambican traffic authorities and professional theatre production outfit, Mango Productions. The latter put on a comical theatre production that made the audience roll with laughter while simultaneously learning how to be responsible pedestrians. In a bid to leave a lasting impression, the learners were encouraged to interact through question-and-answer sessions where giant child-friendly road safety walls were used to teach them about pedestrian signs and responsibilities.
“The idea behind the project is to establish a culture of road-safety consciousness among the youth who in turn can pass it on to the adults in their lives,” said TRAC PR manager Solange Soares. “Seeing the kids’ enthusiasm was mind-blowing. Their eagerness to learn and participate was incredible, stated TRAC Maputo Plaza Executive Manager Firmino Inguane, “Their reaction to Sipho gave me goosebumps. Seeing them absorb all the information given and also ask Press Release fundamental questions regarding their behaviour as pedestrians proved that our message sunk in.”
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